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Purchase and pay only for the topic you need. Why pay for the whole book when you won't read the entire thing?

Follow these easy 3-step instructions

PHP 50/chapter

Step 1: Choose the CHAPTER NAME you want to buy below

Step 2: Choose from the payment options below to process your payment

Step 3: Email your FULL NAME, the book CHAPTER NAME and the screenshot of your payment to [email protected]

Available payment options are:

  • Gcash: Jay-P Maramba, 09175532348
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1.   Marketing as a Business Discipline Marketing

 2.   Marketing Strategy and Tactics 

 3.   The Marketing Plan 

 4.  Identifying target customers: Segmentation and Targeting Analysis

 5.  Creating Customer Value: Developing a Value Proposition 

 6. Creating Company Value: Managing Revenues, Costs and Profits 

7. Creating Collaborator Value: Managing Business Markets 

8. Managing Products and Services 

 9. Managing Brands

10. Managing Price 

 11. Managing Incentives

12. Managing Communication 

13. Managing Distribution

14. Gaining and Defending Market Position

15. Managing Sales Growth

16. Managing New Products

17. Managing Product Lines 

18. Segmentation and Targeting Workbook

19. Business Model Workbook

20. Positioning Statement Workbook

 

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